In March, Lufthansa Airlines chose their first Ambassador for their new planes in Africa. Joanne Strauss was named for this honour.

The night was glamorous and attended by the most beautiful people in Johannesburg, the event was held at the Tin Factory in Sandton.
Sight and Sound had the privilege of partnering with the The Brand New Creative Agency to make sure this massive announcement had the appropriate launch it deserved.

Using our 7m wide dual surface screen with rear projection across the entire viewable area, 2 projectors blending all the images into one image, planes and Lufthansa’s magnificent photography came to life.
Mixed with an array of specifically designed lighting to take a warehouse and make it spectacular for such a high powered international company.
We provided a DJ and a branded booth to keep the party going till late into the night.
The guests needs were catered for in every way and we hoping Lufthansa has many more safe miles in South Africa.